Musings on the readings: First, the concept of a network vs. a community. At first, I initially thought they were largely interchangeable, but some key distinctions can be made after doing some basic research on this. Communities are often more about caring and providing support. They also likely involve more time to create and care for the connection within the community. Often they are smaller. Communities can link to networks, and people within a community can provide those connections. Networks are more transactional in nature, and as a result, people can come and go, get what they need, make a contribution, and then disconnect. A community suggests a longer-term presence. Professionally, networks sound more appealing to me. I'm happy to make contributions and gain knowledge from a network within my professional setting, but I'm less likely to want to join a "work community". I'm involved in several communities person...
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Week 1 Notebook
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General musings as I read: Two readings so far, one from 2008, one from 2011. Certainly, some foundational concepts here, but in some ways, this content seems quaint given the digital contexts in which most of us participate in our daily lives. Even our phones tell us how much time we spend online and in communities in the Web 2.0 environment. The Kietzman et al "Get Serious" article seems really out of date, even if foundational. I just left an edtech where our marketing arm sucked up so many resources it seemed sometimes that the product development was a bit of an afterthought. I don't think any executive now doesn't embed some deep strategy in their operations to engage with social media and marketing, to build market share, brand awareness, and get actionable customer feedback and analytics. AI is definitely making this sort of community-building around a brand far more compelling with personalized interactions. It is also interesting...